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At SXSW, JLL’s tech team weighed in on commercial real estate trends in established and emerging tech markets, including how tech firms are using real estate to attract top talent. What are the industry’s key drivers?

While crowds eagerly await the next Twitter or Uber, there is another conversation rumbling amongst tech leaders. How are they going to attract and retain the best talent? One way is through their workplace and their real estate. “Tech companies are reinventing their real estate to reflect their culture. It’s more of an extension of their brand. We are seeing workspaces be much more collaborative and much more inviting. Real estate is become a tool of HR, as an example, to be able to get that talent, retain that talent, and create a more productive workplace for that talent.” shared Greg Matter, VP Technology Industry Group

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